The Evolving Trends of Consumer Impact on Pet Nutrition

Pet Consumer Insights

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Fill out our form to learn how pet parents’ thoughts and attitudes are changing in relation to what they are looking for when it comes to feeding their furry friends.

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The Evolving Trends of Consumer Impact on Pet Nutrition

To many consumers, pets are seen as members of their family. As such, there has been a steady climb in the humanization of our furry family members. This means that pet owners are reflecting their values, such as environmental consciousness and dietary health trends, into the choices they are also making when purchasing for their pets.

For example, one trend that has been gaining popularity with humans over the past few years has been the switch to a flexitarian diet, a conscious move to reduce the amount of animal protein one consumes. And as consumers make this choice for themselves, they are also creating a demand for alternative, non-animal protein ingredients in pet foods.

One way this shows up in consumer trends is a shift in the attitude of using soy, corn, and wheat as a valuable source of nutrition in food and treats for cats and dogs. Three independent consumer surveys conducted by ADM reveal that 80% of today's U.S. pet owners actively seek or are open to incorporating these ingredients into their pets’ diets.

If you are interested in delving deeper into insights, the ADM Pet Nutrition team is pleased to make these valuable scientific studies available to you below.

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Resources

ADM Consumer acceptance report: Flexitarian Pet Parents
How flexitarian lifestyle trend is impacting the use of alternative plant-based ingredients in pet foods
The Pendulum Effect: Acceptability of Soy, Corn & Wheat for Today’s Pets
How the pendulum of public opinion may be swinging back toward a positive view of soy, corn, and wheat for pets.
The Soy Disconnect: Pet Parent Attitudes about Soy for their Pets
Discover consumer perception and acceptance of soy-containing pet foods.

Read More About Innovations for Pets

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Ingredients

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Applications

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Alternative Proteins

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