Trusted & Traceable Ingredients

Knowing what’s in their food, how it was made, where it came from, and who made it has become central to the consumer purchasing journey.

To garner trust among consumers, it has become increasingly important that traceability efforts communicate not only what is in a product but where the ingredients were sourced, how the product was produced/processed, who made it and under what conditions. Driven by a demand for transparency and food safety, consumers desire a connection to the food they eat and the communities they support.

Growth Opportunities

Raise the baseline standard of clean ingredient panels by speaking to the entire supply chain
Promote kitchen level ingredients that are simple and recognizable
Highlight connections to indigenous farming practices and global culinary traditions; incorporate narratives of provenance
Leverage advanced technologies (QR codes, Blockchain) to feature safety and
sustainability standards
Enhanced documentation and digitization of production practices to support traceable animal feed agriculture and husbandry

A Winning Edge

Broad range of pantry solutions focused on simple, recognizable ingredients, minimal processing, no artificial ingredients and organic and non-GMO sourcing
Transparent policies and commitments that prevent deforestation and human rights violations
Remote satellite monitoring to ensure socio-environmental commitments are being complied with by suppliers and partners
Traceability program to ensure compliance with current legislation related to social sustainability