ADM's 2025 Flavor and Color Trends Project Consumers Embracing the "New Human Nature"
ADM has released its report on the trending flavors and colors set to impact food and beverage innovation for the next year. With a world increasingly dominated by technology, 2025 will be a year of embracing the "new human nature" through a recognition of innate human qualities. This "rediscovery" of the self will influence which flavors and colors resonate most with consumers as we explore emerging facets of the human experience.
ADM's 2025 Flavor and Color Trends Report examines four trend spaces driving consumers' choices. The report identifies which flavors and colors will shape food and beverage development and provide opportunities to captivate consumers with unique sensorial experiences that capture seemingly contradictory desires for the past and future, along with evolving needs for wellness, affordability and personalization.
Revisit & Re-Invent
The power of human memories and shared experiences coupled with new generations experiencing classic tastes and colors for the first time are leading to a reinvention of tradition through simplicity, familiarity and comfort.
Adaptive Eating
Consumers are tailoring their consumption moments to improve the quality of their health, adapt to changing economic or environmental concerns, and to fulfill human needs for satisfaction from foods and beverages.
Euphoric Wellness
Flavors and colors are interconnected with human moods and emotions, and there will be an ongoing desire for options that represent different areas of wellness, including nourishment for the mind, body and soul.
Made for [You]
Sparking human curiosity and creating meaningful moments leads to positivity and personal joy through exploring unexpected and personalized foods and beverages, brought to life through vibrant flavors and colors.
Read more about how the top flavor and color trends for 2025 will guide what’s next for product innovation here.