ADM Shares the Buzz on Beverage Innovation

ADM has issued an extensive new report examining the beverage landscape, spanning across categories within the functional non-alcoholic and alcoholic beverage sectors. The consumer shift toward a proactive and holistic approach to leading a healthy lifestyle combined with the increasing purchasing power of Generation Z is greatly impacting all facets of beverage offerings, from carbonated soft drinks (CSDs) and energy drinks to ready-to-drink cocktails or mocktails.

Within this report, ADM explores key drivers and focus areas influencing innovation, with a spotlight on the blurred lines between certain product segments (i.e., energy and sports drinks), consumers' desire for tailored functional support and flavor exploration, as well as growing interest in getting more "bang for their buck" specifically within the alcoholic beverage arena.

Dive into what's stimulating new beverage product development for individual lifestyles and goals in ADM's Beverage Innovation Report here.